The reopening of tourism is a delicate balance between to needs and aspirations of visitors and the health and well being of the providers. Here VisitScotland chief executive Malcolm Roughead gives a personal view of the way forward for everyone.
Tourism on Arran and throughout Ayrshire is to be given a welcome boost with a new marketing drive aimed at promoting the region.
VisitScotland has announced a responsible tourism campaign to raise awareness of the importance of exploring the outdoors responsibly with the focus on asking people to leave no trace of their visit and protect Scotland’s stunning countryside.
A collaboration between 21 of Scotland’s west coast destination partners and WildScotland, with CalMac Ferries also a key partner, West Coast Waters will enable national, regional and sectoral tourism groups across Scotland to deliver partnership marketing campaigns.