Industry leaders from across Ayrshire and Arran have come together to form a new destination management and marketing organisation for the region – Ayrshire & Arran Destination Alliance – to drive a collective way forward for the tourism industry following the pandemic.
The reopening of tourism is a delicate balance between to needs and aspirations of visitors and the health and well being of the providers. Here VisitScotland chief executive Malcolm Roughead gives a personal view of the way forward for everyone.
VisitScotland is linking more than eight individual tourism businesses from Ayrshire & Arran, as well as destination organisations representing many more, with global tour operators and travel agents in vital international markets, through the second virtual event of its kind.
VisitScotland has announced a responsible tourism campaign to raise awareness of the importance of exploring the outdoors responsibly with the focus on asking people to leave no trace of their visit and protect Scotland’s stunning countryside.
A major initiative to promote the Ayrshire and the Clyde Islands as a tourism destination is celebrating a successful first year, reaching a potential audience of more than 25 million people despite the global pandemic.
Summer has been saved on Arran with the great news that tourism can start up next month and will be back in full swing by mid-July.