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Arran is one step closer to creating a digital offering after becoming one of the first places to introduce new digital gifting technology from Scottish payments provider Miconex, through the popular ArranCard.
The ArranCard is now available as an e-card that can be sent to the recipient’s phone instantly as either a text or email. Using a Love Local app, recipients of the e-card can then add the balance to their digital wallet, and make their purchase using Apple Pay or Google Pay either online or in-store.
The introduction of the new digital ArranCard is the latest initiative to support businesses and position the island for the future by enhancing digital connectedness.
VisitArran introduced the ArranCard in April 2017 and it can be spent in more than 60 businesses on Arran, including retail, food and drink, accommodation and activities. Physical versions of the ArranCard which can be sent to the recipient by post are still available.
Sheila Gilmore, executive director of VisitArran said: ‘We have introduced the digital ArranCard to make shopping and experiencing Arran more accessible and appealing for a wide variety of customers, adapting to how they want to shop and pay both now and in the future.
‘The ArranCard has already locked over £60,000 into our local economy, encouraging people to spend here in Arran rather than online or in other destinations. The introduction of the digital ArranCard takes that one step further, making it even easier for people to show their support for local businesses in a convenient way.
‘We’re pleased to have our own digital gift card in place. Customers now have the choice between the physical ArranCard that they can wrap up and hand over in person or the digital ArranCard that they can send to family and friends instantly.”
The ArranCard is part of the multi-award winning Town & City Gift Card concept from payments provider Miconex.
Colin Munro is the managing director of Miconex and said: ‘The new digital ArranCard aligns with three key trends. The first is convenience – one in three adults are said to choose gifts based on how soon they can get them. The second is the desire to shop local – there was a 2,000% increase in online search for ‘support local businesses in 2020’.
‘The final trend is the move towards mobile. By 2023, an estimated 12 million people will use their phones as their primary payment method and by 2022, mobile payments are set to overtake cash and credit card as the preferred payment method, second only to debit card. The new digital ArranCard is an important step in the evolution of the island’s gift card, but also in the evolution of the destination itself, giving customers ultimate choice in how they support and spend with local businesses.’