CalMac campaigns win top marketing awards

Want to read more?

At the start of the pandemic in March we took the decision to make online access to our news free of charge by taking down our paywall. At a time where accurate information about Covid-19 was vital to our community, this was the right decision – even though it meant a drop in our income. In order to help safeguard the future of our journalism, the time has now come to reinstate our paywall,

However, rest assured that access to all Covid related news will still remain free. To access all other news will require a subscription, as it did pre-pandemic.

The good news is that for the whole of December we will be running a special discounted offer to get 3 months access for the price of one month. Thank you for supporting us during this incredibly challenging time.

We value our content and our journalists, so to get full access to all your local news updated 7-days-a-week – PLUS an e-edition of the Arran Banner – subscribe today for as little as 48 pence per week.

Already a subscriber?


Subscribe Now

Advertising campaigns launched to raise awareness of CalMac and to attract passengers have landed top industry awards for its marketing team.

The ferry operator won gold for Every Journey Tells a Story and bronze for #SeeUistSoon at the Marketing Society Star Awards 2020 virtual ceremony last week.

Welcoming the awards, CalMac head of marketing Andrew MacNair said: ‘We are absolutely delighted with this recognition, I am really happy that the team’s hard work has been recognised by the marketing industry.

‘Using video and attractive imagery combined with storytelling really helps us to promote the beauty of the destinations throughout the network.

‘These campaigns are fantastic examples of the fact that CalMac is extremely committed to supporting local communities, and we look forward to working with them on future campaigns.’

Working with the Frame agency, CalMac’s marketing team created Every Journey Tells a Story to promote its ability to help passengers take adventures and create special memories. It brought to life people’s real stories about embarking on a journey by sea and the emotion connected to the locations it serves.

CalMac also worked closely with Outer Hebrides Tourism and Clarion Communications to design and launch #SeeUistSoon in a bid to attract visitors to the Uists.


An image from one of the award winning CalMac advertising campaigns. NO_B44adverts01