CalMac campaigns win top marketing awards

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Advertising campaigns launched to raise awareness of CalMac and to attract passengers have landed top industry awards for its marketing team.

The ferry operator won gold for Every Journey Tells a Story and bronze for #SeeUistSoon at the Marketing Society Star Awards 2020 virtual ceremony last week.

Welcoming the awards, CalMac head of marketing Andrew MacNair said: ‘We are absolutely delighted with this recognition, I am really happy that the team’s hard work has been recognised by the marketing industry.


‘Using video and attractive imagery combined with storytelling really helps us to promote the beauty of the destinations throughout the network.

‘These campaigns are fantastic examples of the fact that CalMac is extremely committed to supporting local communities, and we look forward to working with them on future campaigns.’

Working with the Frame agency, CalMac’s marketing team created Every Journey Tells a Story to promote its ability to help passengers take adventures and create special memories. It brought to life people’s real stories about embarking on a journey by sea and the emotion connected to the locations it serves.

CalMac also worked closely with Outer Hebrides Tourism and Clarion Communications to design and launch #SeeUistSoon in a bid to attract visitors to the Uists.


 

An image from one of the award winning CalMac advertising campaigns. NO_B44adverts01