Arran businesses embrace the digital age

Business representatives from Arran take advantage of the free digital training delivered by Business Gateway at the Argyll College University of the Highlands and Islands.

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Representatives from more than 20 businesses on Arran attended a digital and social media masterclass at Argyll College, part of the University of the Highlands and Islands, in Lamlash last week.

The Arran Skills group worked in partnership with North Ayrshire Council, Business Gateway and Argyll College to help identify the training requirements for businesses, particularly effective digital marketing strategies and the use of social media, and Business Gateway delivered the training.

Tutor Gary Ennis of NSDesign engaged his audience with the basics of a digital strategy, social media platforms, including Facebook, before moving on to a number of advanced tools and techniques that businesses can use in developing, designing and running their online presence and marketing strategy.

The informative workshop guided attendees through the practical steps needed to design a digital marketing strategy, helped businesses understand digital trends and improve their overall online skills from a business perspective.

Business Gateway will be hosting further digital workshops at Argyll College next month, on Thursday March 19, when Gary will host two more workshops, Introduction to Facebook and Digital Marketing Strategy, both of which are free and can be booked at www.bgateway.com/events

Social media and digital skills consultant, Gary Ennis, delivered the training in an easy to understand and informal format.

Business representatives from Arran take advantage of the free digital training delivered by Business Gateway at the Argyll College University of the Highlands and Islands. 01_B07Argyll01

Social media and digital skills consultant, Gary Ennis, delivered the training in an easy to understand and informal format. 01_B07Argyll02