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Arran wants to be a year round tourist destination and this week’s backing of the new region wide tourist initiative, The Coig, shows that the island means business.
Already Brodick Castle is opening beyond its usual closure of the end of October until Christmas and the Arran Heritage Museum reveals in this week’s Banner it is also planning to open, but with shorter winter hours.
It is obvious that if the island wants year round visitors there always has to be something for them to do. So a collaborative approach with the something like The Coig, which is gaelic for five, may just be what is needed allowing visitors to get a feel of the whole area and maybe help them decide where to come back to.
What has also to be remembered that while 365 days tourism may suit some, smaller businesses may struggle to get the volume of business in the winter months they enjoy in the summer. So it follows that anything that can help drive business to the island, such as this new online initiative is to be welcomed.
Certainly The Coig website is slick, refined and packs a whole host of information on each of the five destinations and for anyone interested it is well worth a look.