The Coig aims to help drive digital tourism

A beautiful sun-rise spurred them on as they started just before Badcaul on day three. of the NC500. NO_c48bevs03

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Arran businesses are being encouraged to sign up to a new digital marketing initiative aimed encouraging new driving routes across the west of Scotland.

The Coig is a collection of five driving routes across Ayrshire, the Firth of Clyde and the island’s of Arran, Bute and Cumbrae. Coig is Gaelic for five

The Coig has been developed by the same team who created the NC500, and it will work though a digital app.

Private sector led with public sector support, this mould breaking approach to tourism is being led by Tom Campbell, creator of the North Coast 500.

He said: ‘The Còig will reach out to a global audience putting these areas firmly back on the tourism map. It will bring a community of new visitors and supporters to visit our towns and villages, increasing tourism spend and boosting the local economy.

‘We plan for every town and village to be marked with interesting content on the interactive map and mobile app. We know that visitors enjoy local, quirky experiences and will be looking for places to eat, shop, stay and play.’

Sheila Gilmore of VisitArran said: I’m really keen to engage Arran businesses in this as I think it will deliver a digital aspect that VisitArran doesn’t have resource for.

‘A 50 per cent discount has been negotiated for VisitArran partners for the first year.  This then gives time for businesses to evaluate the success of the scheme, which it is hoped will go live next month.’

The Coig is being developed by the team behind the NC500 seen here.