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So the gloves are off and the fish farm fight is on for real.
The consultation and pre-planning work is over and the Scottish Salmon Company has handed over the documents they hope will see the controversial proposal for a second salmon farm on Arran through the planning process.
When they submitted the application it certainly must have landed with a thud given they have submitted 32 lengthy documents running to 914 pages – and some of that in very small print.
No one can then accuse them of not doing their homework and North Ayrshire planners are going to have their work cut out to process the application in four months – which is the required timescale to do so.
What has started as a trickle but is expected to become a flood is the objections to the proposal for a second fish farm in the north of the island.
Fish farming, and in particular salmon farming, has not been getting a good press of late and opponents are unlikely to be swayed by how many reports the company puts together to back their case.
The planning authorities on the other hand will have to take all matters into consideration when determining the application which is expected to come before councillors by the end of the year.
What lies ahead for Arran and fish farming will be much clearer then.