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Easter has provided many on Arran with visiting family and opportunities to enjoy the host of activities, but businesses, too, have reaped the rewards of an increased in tourism.
Businesses have enjoyed a bumper Easter which is not only busier than it has ever been, but has also lasted longer.
Many readers will remember when visitors were seldom seen before Easter and after October, but, these days, Arran is becoming an all year round destination.
Surviving and thriving as an island in which 85 per cent of businesses are involved in tourism is a necessity that allows us all to be able to enjoy the many splendours that Arran has to offer, so a busier Easter season is reassuring.
It is difficult to identify the reasons for the surge in tourism. RET fares, of course, play a part but so does the effort to promote the island by VisitArran, Taste of Arran, CalMac and other organisations. Whatever the reasons, one thing is certain, Arran remains a favoured holiday destination that exponentially continues to increase in popularity each year, reaching ever nearer to the goal of becoming a world class island by 2020.